I specialize in comprehensive brand development services designed to establish and elevate your brand’s identity. From defining your brand strategy and creating memorable visual elements to crafting cohesive brand messaging, I guide you through every step of the process. Together, we'll build a strong foundation that resonates with your target audience and sets your brand apart in the marketplace.
My approach to product design focuses on blending creativity with functionality to transform your ideas into tangible solutions. From initial concept ideation and prototyping to the final stages of development, I am dedicated to delivering innovative designs that meet your vision and address market needs. By collaborating closely with you, and the necessary vendors, I ensure each product resonates with your audience and enhances user experience.
I offer a comprehensive range of graphic design services tailored to elevate your brand’s visual identity. From logo design and brand development to marketing materials and digital assets, each project is crafted with creativity, precision, and a deep understanding of your unique goals. Let’s collaborate to bring your vision to life with impactful design solutions that resonate with your audience.
I specialize in no-code development, utilizing platforms like Showit to create fully custom websites. As part of my process, I begin with wireframing and build out the website using full UI/UX best practices, ensuring a bespoke and intuitive digital experience. This approach guarantees that once the project is complete, the website is not only visually compelling but also user-friendly and easy for clients to maintain independently.
I help clients realize their brand visions by guiding them through a series of exercises designed to uncover inspiration, as well as their underlying wants and needs. I specialize in developing comprehensive branding systems and identities, crafting engaging websites, and addressing various business needs to ensure a cohesive and compelling brand presence.
Delegated key responsibilities and monitored team progress, while providing hands-on creative leadership and guidance for various projects and campaigns.
Served on a leadership team of three during the campaign launch of the drug OJEMDA, an FDA-approved treatment for pediatric brain tumors, successfully maintaining a strong client partnership from pre-launch to post-launch phases.
Conducted exhaustive research to establish a cohesive visual system tailored to a broad age demographic; oversaw the creation of guides and videos, ensuring alignment with approved labeling guidelines.
Synthesized complex data into easily digestible formats, such as infographics, and developed audience-specific websites.
Built brand materials from the ground up, collaborating with IPG's branding agency to create comprehensive brand guidelines and tools for consistent visual representation across digital and print mediums.
Preserved the visual consistency and brand integrity of assets by overseeing all creative elements at various project stages; coordinated with team personnel to review briefs and provide final approval, consistently facilitating cohesive and polished outputs.
Showcased prompt engineering expertise by leveraging Midjourney to create high-impact pitches and engaging social media posts.
Presented compelling campaign concepts to key stakeholders, leveraging exemplary interpersonal skills to effectively communicate critical information.
Managed the conception, design, and execution of multiple complex projects and collaborated with cross-functional teams to deliver innovative design solutions to clients.
Bolstered trust and nurtured a lasting collaborative partnership with a prominent client and brand, fostering a strong, enduring relationship built on mutual respect and shared creative vision.
Spearheaded concept creation and development to drive innovative design solutions and elevate brand aesthetics; established social media campaigns that facilitated a 20% increase in awareness and traffic.
Constructed and implemented branded assets across television, print, and digital platforms, maintaining cohesive and impactful brand representation across all media channels.
Conceptualized and managed the end-to-end development of two commercials and a full branding system/language for a client, building an impactful brand identity from the ground up.
My workflow begins with guiding clients through a series of creative exercises to uncover their inspiration and underlying wants and needs. Concurrently, I conduct extensive research to identify potential competitors, analyze the current market landscape, and determine how we can make the most significant impact, especially in saturated markets. Using these insights, I develop comprehensive branding systems and products designed to create lasting awareness and impact for my clients.
Utilizing user-friendly platforms such as Showit.com, I create custom websites tailored to your unique needs and preferences. With Showit.com, I have the ability to design fully customized websites and seamlessly transfer control to you for future edits and updates. It’s important to note that while I don’t code, my expertise lies in building captivating, bespoke websites that align with your brand identity.
My creative process thrives on collaboration and adaptation. I strive to create work everyone is excited by, so if that means rounds of revisions, then let's do it.
I believe in setting expectations early and often to ensure a smooth and successful collaboration. As an open and transparent communicator, I keep my clients informed every step of the way, fostering trust and clarity throughout our projects.
Tetrachromacy allows some people to see colors that are not visible to most others. It is a condition that results when an additional type of color receptor cell is present in the eye. Those who are tetrachromatic can perceive an estimated 100 million color variations.
I am a tetrachromate! See if you are one too and if you can beat my score–I got a zero!! https://www.xrite.com/hue-test