As CEFCU has an ever-growing footprint, 88 Brand Partners was faced with the challenge of maintaining the core values of the CEFCU brand that exude warmth, with a personal touch (a rarity in finance) while also building subtle nuances to attract and generate new memberships.

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We recognized the brand needed to appeal to a younger, more diverse audience. Strategic planning and cohesive messaging elevated the brand identity, helping CEFCU grow in the Bay Area and strengthen its presence in Peoria, Illinois.

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We developed a series of campaigns that highlighted how CEFCU can assist in all aspects of life, emphasizing their commitment to helping clients reach their financial goals.