NorthShore University HealthSystem (NorthShore) is an integrated healthcare delivery network, with more then 140 locations in the ChicagoLand area. In 2018, 88 Brand Partners was challenged to evolve the campaign “Healthcare for What’s Next” into a modernized creative marketing strategy, while still retaining the tagline. This new system not only provides bold visuals with flexible structures to fit various media platforms, but also communicates seamlessly as a brand message and across NorthShore’s service lines, including orthopedics, neurological care, cancer care and more. And it does so across a range of mediums, most notably television and out-of-home.