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Nitel
Brand Development
Smarter technology made simple.
Project Overview
Descritpion:
As a technology services company, Nitel built its business by chiseling out a niche as the provider who could offer network access anywhere, quite literally going places that no other company would.
We conducted a thorough brand audit for Nitel, analyzing their existing brand identity and market positioning. This assessment guided us in understanding their strengths and areas for improvement as we prepared to reshape their brand strategy.
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Market research
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Through extensive marketing research, we gained insights into Nitel’s target audience, competitive landscape, and industry trends. This deep understanding informed our strategic decisions as we pivoted Nitel’s brand focus to emphasize simplifying the complex technology landscape for customers.
Communication strategy
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We developed a comprehensive communication strategy for Nitel, aligning their brand messaging with their new identity as simplifiers in the technology sector. This strategy ensured consistent and compelling communication across all channels, resonating with their audience and reinforcing Nitel’s energetic essence.
Digital strategy
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