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Walk-On Capital
Branding & Strategy
Managing private equity
Project Overview
Descritpion:
Walk-On Capital is a private equity sponsor that invests in leading lower middle-market companies. Their strategy is anchored in partnering with exceptional management teams and providing them with the capital and resources to achieve outsized growth through both organic and acquisition initiatives. They are committed to a collaborative approach that builds businesses over the long-term.
I began by guiding Walk-On Capital through a series of creative exercises to uncover their inspiration and core aspirations. This process allows us to assess their existing brand identity and market positioning, setting the stage for strategic brand enhancement.
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Market research
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Simultaneously, I conduct thorough research to analyze Walk-On Capital's industry landscape, identify competitors, and pinpoint opportunities for differentiation. This insights-driven approach informs my strategy to maximize impact and relevance in the competitive financial services sector.
Exploration
03
Using the thorough research, an excellent playlist, and client collaboration, I explore diverse design avenues to craft compelling logo options. Together, we identify the ideal direction, ensuring every project evolves with clarity and creativity.
Launch
04
After developing Walk-On Capital's logo and brand identity, we seamlessly transitioned to wireframing and developing their website. This launch-ready platform not only showcases their brand effectively but also enhances their online presence, setting a strong foundation for their business.
Communication strategy
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Logo Design
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